His popularity online has been noted to boost sales for the video games he plays, and has allowed him to stir support for charity fundraising drives. With over 111 million subscribers and 28.8 billion views, his channel still ranks as one of the most-subscribed and viewed on YouTube. Meanwhile, in his personal life, he moved to Japan with his wife, Italian Internet personality Marzia. He eventually semi-retired from YouTube, choosing to upload for fun, rather than as a career.

Subsequently, Kjellberg became more reserved online, uploading less consistently and taking frequent breaks from Internet use. In 2019, following a public competition with Indian record label T-Series, Kjellberg was overtaken as the most-subscribed YouTube channel.

Kjellberg's content was already noted for its polarizing reception among general audiences online, but in the late 2010s, it became more controversial and attracted increased media scrutiny. During this period, his content shifted focus from Let's Plays and diversified to include vlogs, comedy shorts, formatted shows, and music videos. From 29 December 2014 to 14 February 2017, Kjellberg's channel was also the most-viewed on the platform. His channel gained a substantial following and was one of the fastest growing channels in 20, before becoming the most-subscribed on YouTube on 15 August 2013.

He has been portrayed in the media as a figurehead for YouTube, especially in the genre of gaming.īorn and raised in Gothenburg, Kjellberg registered his YouTube channel 'PewDiePie' in 2010, primarily posting Let's Play videos of horror and action video games.

Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators. Describing one of his tattoos on the Cold Ones podcastįelix Arvid Ulf Kjellberg ( / ˈ ʃ ɛ l b ɜːr ɡ/ SHEL-burg, Swedish: ( listen) born 24 October 1989), better known as PewDiePie ( / ˈ p juː d iː p aɪ/ PEW-dee-py), is a Swedish YouTuber known for his Let's Play videos and comedic formatted videos and shows.

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